Mostly, I just believe that I’m never going to stop learning what it is I believe.
A new app allows you to scan a product in the supermarket aisle and learn who exactly is behind that box of cereal. More impressively, you can join user-created campaigns to boycott groups of companies who may have lobbied against a cause you believe in.
I couldn’t scream SHUT UP AND TAKE MY MONEY fast enough at this. And it’s free! Due to all the traffic, the app is down right now - the developer says he’s getting more than 10 new users every second. Download it! Vote with your wallet!
Big-time signal boost!
The Takeaway: Don’t let critics destroy a great idea.
The three women behind the THINX, a fashionable underwear line designed for a woman’s menstrual cycle, wanted to launch an untested idea in a field dominated by corporate giants like Hanes, Fruit of the Loom, and Victoria’s Secret.
After a few years of perseverance and research, THINX products are beginning to hit store shelves, and early sales have already eclipsed this year’s projections.
I’m totally impressed with these women, their product and their philanthropy.